Prenetics Global Limited halted its Bitcoin treasury buying program, ending daily purchases announced in June to refocus on its consumer health brand co-founded with former football player David Beckham.
According to an announcement on Tuesday, the company paused its Bitcoin purchases on Dec. 4 and will not pursue additional BTC acquisitions, focusing instead on scaling its nutritional brand IM8, which Prenetics said surpassed $100 million in annualized recurring revenue within 11 months of launch.
The company will keep 510 Bitcoin (BTC) on its balance sheets, along with more than $70 million in cash and cash equivalents. IM8, a subsidiary of Prenetics, sells an all-in-one daily nutrition supplement marketed as a replacement for multiple standalone products.
In June, company launched a Bitcoin reserve strategy, investing $20 million to acquire about 187 Bitcoin at an average price of $106,712 per coin. Bitcoin was trading at $88,198 at time of writing, implying an unrealized loss of about 17%, or about $3.4 million on the position.
Prenetics’ shares fell 3.32% in Tuesday trading on Nasdaq, while still up nearly 170% on the year, according to Google Finance data.
Source: Google FinanceRelated: Strategy in 2026: Can its Bitcoin-first model hold up?
Strategy says BTC price will keep rising over time
According to data from BitcoinTreasuries.NET, 192 publicly traded companies now hold Bitcoin on their balance sheets, collectively accounting for nearly 1.1 million BTC.
A large share of that total is concentrated in Strategy, the Michael Saylor-led company whose pivot in 2020 laid the blueprint for corporate Bitcoin treasury companies. Following Strategy’s latest purchase on Monday, the company holds 672,497 Bitcoin.
Entities holding Bitcoin. Source: BitcointTeasuries.NETStrategy chief financial officer Andrew Kang said Tuesday on a podcast that the company continues to buy and hold Bitcoin, citing expectations of further upside. He said:
Managing director of GoMining Institutional, Fakhul Miah, told Cointelegraph in June that he feared “copycat” companies that are “trying to create Bitcoin banks without proper safeguards or risk management.”
Magazine: Quantum attacking Bitcoin would be a waste of time: Kevin O’Leary
Source: https://cointelegraph.com/news/prenetics-scraps-bitcoin-strategy-beckham-nutrition-brand?utm_source=rss_feed&utm_medium=feed&utm_campaign=rss_partner_inbound
