Sonic Labs CEO outlines plan to drive growth through real-world utility

Sonic Labs is entering a new phase under chief executive officer Michael Demeter, who shared a long-term roadmap designed to reshape how the layer-1 blockchain creates and sustains value.

Sonic Labs is shifting its focus toward sustainable growth built on fundamentals, not speculation. 

In a detailed update on Nov. 11, CEO Michael Demeter unveiled a new strategy that will turn the high-speed layer-1 blockchain into a long-term value engine for builders, validators, and token holders.

Refocusing on fundamentals and real utility

Demeter said the next phase for Sonic (S) will prioritize “disciplined execution” and “real economic value” over short-term hype. Because of its strong treasury, the business is able to pursue growth and new alliances without concern for cash flow. A new “Fee Monetization” model will introduce tiered rewards for network participants while increasing token burns to strengthen deflation.

The update also confirmed plans for a U.S. expansion, including the opening of a New York office to anchor Sonic’s institutional outreach and policy engagement. Sonic Labs is hiring across business development, marketing, and sales to better position the project within regulated markets and attract enterprise adoption.

Building a sustainable ecosystem

Demeter also pointed out that Sonic’s growth strategy centers on turning network activity into measurable value. Builders will earn based on the transactions they generate, validators will receive fixed rewards for securing the network, and token holders will benefit from reduced supply through consistent burns.

The firm’s partner platform, GMSonic, will also evolve into an educational and content hub, helping expand Sonic’s global reach.

The CEO stressed that price performance remains an important indicator of confidence and execution. “A healthy, sustainable price reflects the strength of our ecosystem,” he said, noting that token value should come from usage and delivery rather than speculation.

Sonic’s technology already ranks among the fastest in the industry, and the new focus will move toward functionality, interoperability, and business-focused upgrades. Future Sonic Improvement Proposals will target real-world adoption and integration with traditional finance, including ongoing discussions about ETF-related opportunities.

Demeter concluded that Sonic is entering a new stage of disciplined, purpose-driven growth. “This next chapter will take time, but the foundation is strong, and momentum is building every day,” he said.