Tonies Extends CEO Tobias Wann’s Contract Through 2029 to Lead Next Phase of Global Growth

The Supervisory Board of tonies SE, the globally leading interactive audio platform for children, has extended Tobias Wann’s mandate as Chief Executive Officer through the end of 2029. Wann, who took office on January 1, 2024, succeeding the company’s founders, has driven a period of record profitable growth and strategic evolution as tonies scaled internationally.

Under Wann’s leadership, tonies increased group revenue from EUR 361 million in fiscal year 2023 to EUR 630 million in fiscal year 2025, while the adjusted EBITDA margin more than doubled from 4.0% to 8.6%. Key achievements during his tenure include the successful introduction of Toniebox 2, growing North America into tonies’ biggest market, a highly successful launch and expansion in Australia and New Zealand, and the company’s promotion to the SDAX segment of the Frankfurt Stock Exchange in December 2025.

Christian Bailly, Chairman of the Supervisory Board of tonies, said: “In less than two and a half years, Tobias Wann has led tonies’ evolution from category creator to global champion. His ability to set clear priorities, build a scalable organisation, and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment. Toniebox 2 opened tonies’ next era of product innovation and we are convinced that Tobias is the right leader for that chapter.”

Tobias Wann, CEO of tonies, commented: “The past two and a half years were about building an ecosystem to pursue tonies’ strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment. The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created.”

Since Wann assumed leadership, international revenues now make up two-thirds of total sales. The period was defined by the launch of Toniebox 2, the most significant product innovation in the company’s history, and rapid global expansion. Additionally, tonies expanded its Management Board with the appointments of Ginny McCormick (Chief Experience Officer), Christoph Frehsee (Chief Revenue Officer), and Hansjorg Muller (Chief Financial Officer).

For the fiscal year 2026, tonies expects group revenue growth of more than 20% (in constant currency) to EUR 760 million, North America revenue growth of more than 30% (cc), and an adjusted EBITDA margin of 9 to 11%. The company will hold its first Capital Markets Day at London’s Science Museum on Thursday, June 18. Investors are welcome to attend in-person or virtually.

The extension of Wann’s contract signals the Supervisory Board’s endorsement of his strategic direction for the next growth phase. The transition from a founder-led company to professional management appears successful, with the company now focused on evolving into a global icon. With strong financial performance and ambitious growth targets, tonies is well-positioned to continue its expansion in the children’s interactive audio platform market.

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