Ripple has completed its acquisition of Hidden Road, a non-bank prime broker, marking a pivotal moment for the company. This acquisition significantly expands Ripple’s operations into traditional finance (TradFi) and introduces Ripple Prime, a new platform offering multi-asset brokerage services. Ripple now becomes the first crypto company to own a global, multi-asset prime broker, positioning itself at the intersection of digital assets and traditional financial markets.
Following the completion of the acquisition, Ripple rebranded Hidden Road as Ripple Prime. This move marks a substantial expansion for Ripple into the broader financial services sector. Ripple Prime is now the first crypto-native firm to operate a global, multi-asset prime broker. It will cover a range of services including clearing, financing, and brokerage across digital assets, foreign exchange, derivatives, swaps, and fixed-income products.
Ripple’s acquisition has already shown promising results, with Ripple Prime’s business activity increasing by threefold since the announcement earlier this year. Ripple anticipates continued growth from both new and existing customers, underscoring the strategic importance of this acquisition.
Ripple’s move into traditional finance through Ripple Prime is seen as a step toward bridging the gap between digital assets and traditional financial systems. The acquisition also enables Ripple to support the growing demand for crypto services within institutional markets, offering a complete range of services for clients.
Ripple plans to integrate its blockchain technology into Ripple Prime’s operations in the future. This will help streamline processes and reduce costs, further increasing Ripple’s market presence. Ripple’s digital asset infrastructure, which includes its XRP cryptocurrency, crypto custody services, and its stablecoin RLUSD, will complement Ripple Prime’s services.
The stablecoin RLUSD plays a central role in this integration. Ripple has stated that RLUSD is already being used as collateral for prime brokerage products, particularly in derivatives markets. Certain customers have opted to hold balances in RLUSD, showing the increasing trust in the stablecoin. Ripple expects that this trend will grow as Ripple Prime continues to expand its offerings.
Ripple’s focus on enhancing the utility and reach of RLUSD further underscores its importance in the company’s broader strategy. The company aims to provide more options for institutional clients by integrating blockchain technology into Ripple Prime’s existing services, paving the way for more efficient and cost-effective financial operations.
Ripple’s acquisition of Hidden Road is part of a larger strategy to expand its services beyond digital assets. Over the past two years, Ripple has made several strategic acquisitions, including treasury management system provider GTreasury and stablecoin-powered payment platform Rail.
These acquisitions align with Ripple’s broader goal of supporting institutional adoption of digital assets and bridging the gap between traditional financial systems and blockchain technology.
With the completion of the Hidden Road acquisition, Ripple has significantly strengthened its position in the financial services market. The company aims to offer more comprehensive solutions for institutions that want to integrate blockchain technology into their operations. This move is in line with Ripple’s goal of enhancing its offerings in crypto custody, payments, and stablecoins.
Ripple’s strategy of acquiring companies in complementary sectors has allowed the company to expand its offerings and further position itself as a leader in the intersection of digital assets and traditional finance.
One of the key elements of Ripple’s strategy is the use of its stablecoin, RLUSD. This stablecoin has gained significant trust among institutional clients due to its strong regulatory compliance and stability. In July 2025, RLUSD was ranked the number one stablecoin for stability, governance, and asset backing, receiving an ‘A’ rating from Bluechip.
Ripple has also partnered with The Bank of New York Mellon Corporation (BNY Mellon) to serve as the primary reserve custodian for RLUSD. This partnership underscores Ripple’s commitment to meeting regulatory requirements and providing a secure and reliable product for its institutional clients. As Ripple Prime continues to expand, the use of RLUSD is expected to grow, further integrating Ripple’s blockchain-based offerings into traditional finance.
Ripple’s acquisition of Hidden Road and the subsequent launch of Ripple Prime represent a strategic shift for the company, expanding its operations far beyond the digital asset space. With the addition of Ripple Prime, the company is now positioned to offer comprehensive financial services across a variety of asset classes.
As Ripple continues to integrate blockchain technology into its growing suite of services, it expects to see further adoption from institutional clients looking for advanced financial products and efficient solutions.
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