PANews reported on February 18th, citing Cointelegraph, that decentralized SocialFi platform Zora announced the launch of a new Attention Markets platform on thePANews reported on February 18th, citing Cointelegraph, that decentralized SocialFi platform Zora announced the launch of a new Attention Markets platform on the

Decentralized SocialFi platform Zora has launched an attention marketplace on Solana and is recruiting "Attention Economists".

2026/02/18 10:14
1 min read

PANews reported on February 18th, citing Cointelegraph, that decentralized SocialFi platform Zora announced the launch of a new Attention Markets platform on the Solana chain. This platform allows traders to trade trending terms, topics, hashtags, and trends online. Users can create "Trends" before a topic explodes in popularity and track profits and losses in real time. Zora co-founder Jacob Horne stated that currently, launching a Trend requires 1 SOL to suppress spam. Trends themselves do not offer creator rewards, but pairs under a Trend can receive creator incentives. Furthermore, a Zora job posting indicates that the company is seeking an "Attention Economist" to track cultural trends on platforms such as TikTok, Instagram Reels, YouTube Shorts, and X to predict the next wave of trends.

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