Stablecoin Market Hits $307B as 39% of Users Now Earn in Stablecoins

• 27% use stablecoins for everyday purchases, while 35% of yearly pay comes in stablecoins.
• Total stablecoin market reached $307.8 billion, up from $260.4 billion just months ago.
• Roughly 60% of people in middle and low-income countries own stablecoins.

A new global study shows that 39% of crypto users now get paid in stablecoins, pointing to their growing use for salaries, sending money across borders, and regular payments.

According to a study by BVNK and YouGov spanning over 4,600 people in 15 countries, stablecoins are now used for more than just investing. About 27% use stablecoins for everyday purchases, and workers say around 35% of their yearly pay comes in stablecoins, showing a transition into mainstream finance.

The main reason for this direction is efficiency. Sending money across borders with stablecoins can cut costs by about 40% compared to regular banks, which is a huge advantage in emerging markets, where fees are high and local currencies can be unstable.

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Meanwhile, the stablecoin market itself is growing fast. Per DeFiLlama data, the total stablecoin market has climbed to $307.8 billion, up from $260.4 billion just months ago. This is a clear sign that adoption is accelerating in payments and generally in the mainstream finance.

Roughly 60% of people in middle and low-income countries own stablecoins, versus 45% in richer countries. For instance, Africa has the highest rate in the world at 79%. For many, these dollar-backed tokens are a way to protect savings from inflation and weak local currencies.

Traditional Banks and Stablecoins

The growth is catching the eye of mainstream banks and fintechs. The BVNK and YouGov study also shows that 77% of the participants would open a stablecoin account with their regular bank, and 71% want debit cards linked to their stablecoins, pointing to a big appetite for services that blend crypto and traditional money.

Because most stablecoins are tied to the US dollar, their growing popularity could actually strengthen the dollar’s role in global finance, even in countries trying to move away from it. Experts point out that stablecoins act like a digital, private version of the dollar, giving people access to dollar value without needing a traditional bank.

That being said, the fact that people are now getting paid in stablecoins points to a big shift in how money moves around the world. Instead of going through banks and old school payment systems, more individuals and businesses are using blockchain-based tools. This is a change that could reshape payments, banking, and even the global monetary systems over the next decade.

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