Years After NFT Clash, Logan Paul Sells Pokémon Card For Guinness Record $16.5M

YouTube star Logan Paul has turned a pop culture prop into a record. Based on reports, his pristine Pikachu Illustrator Pokémon card sold for about $16.5 milion at auction, and Guinness World Records confirmed it as the highest price ever paid for a trading card at auction. The sale folded together celebrity, collectors, and controversy in a way that drew lots of attention.

Logan Paul: Rare Card Fetches Record Price

According to Guinness World Records and auction notices, the card carried a PSA 10 grade — a perfect score from the major grader. That grade matters. Only about 39 of these Pikachu Illustrator cards were originally made in Japan for a contest in the late 1990s, and they rarely appear on the open market.

Goldin Auctions ran the sale. Reports note the bidding spiked over weeks, pushing the final number well past previous records for both Pokémon and sports cards. Paul had paid roughly $5.275 million for the same copy in 2021, a purchase that already turned heads back then.

A Public Handoff With Flair

The auction’s finish was part spectacle. Reports say the winning bidder was A.J. Scaramucci. He is known as a venture investor and as the son of Anthony Scaramucci. At the live event the card was placed on the new owner’s neck inside a custom diamond necklace — a visual moment that linked collector culture to celebrity theater.

A Guinness adjudicator was present to make the record official, and videos from the event circulated widely online. Some viewers saw the scene as a celebration of collecting. Others saw a show staged to drive news coverage.

Logan Paul’s $16.5 million sale comes years after a fractional NFT row involving the same card. Years ago, Paul had tried a different path: tokenizing parts of the same card through a platform that offered fractional ownership. Reports have disclosed that some investors later claimed the buyback or token terms were unfair.

Those complaints fed a broader debate about whether selling slices of rare items is a fair way to share ownership, or whether it leaves buyers exposed when the asset is later resold whole.

Legal and consumer protection questions were raised. The recent auction reopened that discussion, because the resale price dwarfed the sums many of those fractional owners had expected.

Beyond the dollar figure, the sale signals how much value is assigned to cultural artifacts tied to big brands and big names. Collectors have long driven prices for rare cards.

Now celebrity ownership and viral moments can push prices higher than anyone might have guessed a decade ago. Reports say this sale also nudged Pokémon cards past many famous sports pieces when it comes to headline value.

Featured image from Logan Paul, chart from TradingView