PANews reported on January 4th that, according to the Financial Times, as the Trump administration embraces digital assets, PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, has decided to increase its investment in cryptocurrencies after years of caution. Paul Griggs, PwC's US head, stated in an interview that this strategic shift occurred last year against the backdrop of the appointment of pro-crypto regulatory officials in the US and the passage of several new legislations by Congress regulating digital assets such as stablecoins.
Griggs stated, "The Genius Act and the regulatory details surrounding stablecoins, I believe, will boost market confidence in this product and asset class. Asset tokenization will inevitably continue to evolve, and PwC must be part of this ecosystem." His statement highlights that the Trump administration's series of actions on cryptocurrency policy have finally convinced blue-chip companies that they can truly enter this long-avoided digital asset market.


