Base Developers Raise Concerns Over Zora-Centric Creator Coin Strategy

The discord points to challenges facing Base as it attempts to balance mainstream adoption with community support.

Builders Voice Frustration Over Platform Support

The Ethereum Layer-2 network has invested heavily in creator coins through its partnership with Zora, a platform that converts social media posts into tradable tokens. This strategy helped Base achieve notable milestones, with daily token creation surpassing Solana in August, generating substantial on-chain activity.

However, developers outside the creator coin ecosystem report feeling overlooked. Jacek, founder of the Degen token project on Base, publicly criticized the network’s selective approach. “We still can’t even get the official Base X account to follow us, let alone acknowledge launches with a retweet or mention,” he stated on X. “Plenty of other projects feel the same way: that if you’re not part of the favored narrative, you effectively don’t exist.”

Source: @jacek0x

Degen was among Base’s early community projects, contributing to the network’s initial growth. Jacek contrasted Base’s response with the immediate support Degen received from Solana’s official accounts and Helius CEO Mert Mumtaz when the project bridged to that network.

Mainstream Creator Launch Highlights Model Challenges

The viability of creator coins faced scrutiny following YouTuber Nick Shirley’s token launch in late December. Shirley gained widespread attention with investigative content about Minnesota daycare fraud that received over 118 million views and was shared by prominent figures including Elon Musk.

His token launch on Zora via Base initially reached approximately $9 million in market value before declining roughly 80% within days. Trading activity came primarily from cryptocurrency traders rather than Shirley’s mainstream audience. Following this outcome, the ZORA protocol token dropped over 4%.

Content creator notthreadguy suggested the result raised questions about the creator coin concept. “If there was ever a time that these content coins, these creator coins were going to work, it was Nick Shirley right here, right now, in this moment. And it just didn’t work,” he observed.

Competition Intensifies as Sentiment Shifts

Base continues processing more than 10 million transactions daily according to network data. However, observers note that sustained builder discontent could benefit competing networks including Polygon, Optimism, Solana, and Sui.

The situation reflects a broader challenge for Base: maintaining relationships with technical builders while pursuing high-visibility creator initiatives. Developers who contributed to the network’s foundation question the incentives for continued development when recognition appears concentrated on specific partnerships.

“At that point, what is the incentive to build on Base?” Jacek asked, expressing a sentiment reportedly shared by other project founders.

SocialFi Market Growth Amid Adoption Questions

Creator coins belong to the SocialFi sector, which merges social media with blockchain-based financial mechanisms. Industry projections estimate the SocialFi market could reach $10 billion by 2033, representing a 17.5% compound annual growth rate from 2025.

The sector faces retention challenges. Friend.tech, a prominent SocialFi platform, saw daily active users peak around 80,000 before falling below 10,000, illustrating difficulties in maintaining engagement beyond initial interest periods. Creator tokens frequently encounter liquidity issues, potentially leaving participants exposed during value declines.

Base’s Zora integration enables content creators to monetize individual posts as tokens. Supporters view this as an alternative revenue model, though critics argue current implementations emphasize speculation over sustainable creator economics.

Network Metrics Remain Strong

Base maintains solid performance indicators despite community concerns. The network’s total value locked stands at approximately $4.7 billion, positioning it sixth among major blockchains. In October 2024, Base’s stablecoin transaction volume temporarily exceeded Ethereum, Solana, and Tron, capturing 30% of market share.

Projects including Aerodrome Finance have established significant presence on Base. The network’s transaction costs consistently remain under one cent, offering cost-effective on-chain operations.

Base creator Jesse Pollak indicated in September that the team is considering a native token, though no definitive plans exist. Such a token could potentially help coordinate incentives between the network and its developer community.

Balancing Innovation and Community

The outcome of Base’s current trajectory remains to be determined. Competing blockchain networks could gain advantages if developer sentiment continues declining. Network success requires more than transaction metrics—it depends on sustaining an engaged, productive builder community.

Base’s creator coin strategy may represent an attempt to bring mainstream adoption to blockchain technology through cultural relevance. However, this approach risks creating divisions if established builders feel their contributions go unrecognized. The network faces the challenge of supporting both innovative experiments and the foundational projects that enabled its growth.