When most people think of influencer marketing, they think of flat-fee deals, guesswork, and uncertainty. Brands pay upfront. Creators get paid regardless of performance. And no one really knows if the campaign actually worked.
Clipster is changing that narrative and the world’s biggest brands are already taking advantage of it.
The performance-based creator marketplace has partnered with Fortune 500 brands and top artists, including Spotify, Joe Rogan, Diary of a CEO, NFL, Universal Music Group, Sony Music, and artists like Taylor Swift, Kendrick Lamar, Ed Sheeran, The Weeknd, and Dua Lipa.
The Clipster Network of 140k+ Creators
Clipster has processed 1,600+ campaigns since launching. The platform has paid out $6.5 million+ to creators since launch. 140,000+ creators are registered and active on the platform. 70,000+ creators in the Discord community. 55,000+ mobile app installs. 1.9 million monthly website visits.
For brands, this transparency is a game-changer. They know exactly how much they’re spending, exactly how many views they’re getting, and exactly how their campaign is performing at any given moment. There’s no black box, no guesswork, no uncertainty.
Clipster handles the entire campaign process. Brands come to the platform with their brief: content assets, target audience, campaign goals, and budget. Clipster sets up the campaign, matches brands with relevant creators, and manages the entire distribution process.
Creators on the platform have access to a dashboard where they find campaigns, submit content, and track their earnings in real-time. Payments are processed through an escrow system around the clock, ensuring creators are paid immediately upon delivery while brands only pay for confirmed performance.
“We do everything,” Turan Selvi said. “Campaign setup, creator matching, escrow payments, performance tracking. You send us your content and your goal, and we deliver. It’s that simple.”
Multiple Campaign Formats, One Platform
Clipster’s platform supports multiple campaign formats beyond traditional video clipping:
- Content Clipping: Raw footage from podcasts, interviews, or events is clipped and distributed across creator networks
- Music Promotion: Artists and labels promote tracks through creators who integrate audio into engaging content
- UGC Campaigns: User-generated content featuring products or brands distributed organically
- Logo Watermarks: Brand logos placed on organic content, popular with gaming companies and casinos
- Sound Integration: Audio-first campaigns where creators build content around a specific track or sound
- Repost Campaigns: Existing high-performing content amplified across new audiences
“We’re seeing brands reallocate significant budget to creator campaigns,” said Turan Selvi, founder of Clipster. “And the performance metrics speak for themselves. When you can get 50x the impressions of a paid ads campaign at a fraction of the cost, the choice becomes obvious.”
Some campaigns have achieved results that highlight this shift. Kevin Gates’ team spent $2,000 on a clipping campaign through Clipster. It generated 51.3 million organic views. That’s a $0.04 CPM. Tyga’s Twitch debut promotion produced over 500 million views in just 10 weeks.
Built for The New Creator Economy, by Someone Who Gets It
Selvi’s background is central to Clipster’s approach. Before founding the platform, he built channels with over 10 million followers across TikTok and Instagram.
He experienced firsthand the monetization challenges that creators face, the ghosting from brands, the flat-fee offers that undervalued his work, and the lack of infrastructure to actually connect with opportunities.
That experience shapes everything about Clipster. The platform is built with creators in mind, from the escrow-protected payment system to the real-time performance dashboard. And it’s designed to solve the problems that Selvi himself encountered as a creator.
“I lived the problem,” he said. “That’s why we’re so focused on making this work for creators. Because I know what it’s like to have the reach and not be able to monetize it.”
The rise of Chief Clipping Officers is already happening—executives dedicated to managing performance-based creator campaigns the same way performance marketing teams manage paid ads. And Clipster is the platform powering this shift.
