The U.S.-made messenger imo has been gaining popularity among Russians amid an ongoing crackdown on WhatsApp and Telegram in their country.
Russian users of the American app have spiked in number over the past year, while their government is pushing a state-backed alternative called Max.
The news came ahead of fresh reports that the “slowed down” Telegram may be fully blocked in April, while the fate of WhatsApp remains uncertain.
Imo users in Russia approach 10 million
A less conspicuous messenger, with no less complicated history in Russia, is expanding its Russian user base, while the services of established platforms are being restricted.
Imo has seen a multi-fold increase in downloads, local media revealed in reports exploring its sudden rise and key features that probably underpin its growing popularity.
According to data recently provided by the research company Mediascope, the application’s Russian audience swelled from a little over 417,000 to more than 9.8 million in the year until December 2025.
The spike comes amid developments that are causing significant shifts in the country’s market for messaging services, as noted in several articles this month.
Earlier in February, Russia’s telecom watchdog completely cut off access to WhatsApp by removing the messenger’s domain from its DNS servers. It also started slowing down Telegram.
Both, which have tens of millions of users in the Russian Federation, have been accused of failing to comply with Russian law and take down banned content.
Roskomnadzor (RNK), the government agency which also acts as a media censor, limited voice calls through them in August, alleging they were being used by fraudsters and extremists.
A string of other messaging platforms, such as Viber, Signal and Discord, had already been blocked earlier, mostly in the second half of 2024.
The measures were taken against the backdrop of the development and launch of the government-approved Max, which officials in Moscow like to call the “national” messenger.
Critics warn the latter can be used for state surveillance and censorship. It is based on a platform created by the Russian social media network VK, formerly known as Vkontakte.
What makes imo attractive for Russians?
The American imo is now the fifth most popular messenger in Russia, taking the spot previously occupied by Viber, which is owned by the Japanese tech conglomerate Rakuten.
The RKN blocked Viber in mid-December 2024, citing non-compliance with regulations meant to prevent its use for terrorist activities and recruitment, drug sales and the spread of illegal information.
Developed by the California-based company PageBites, imo was initially launched two decades ago as an aggregator for other messengers such as Skype, Yahoo Messenger, ICQ, and Google Talk.
It eventually evolved into a full-fledged, standalone messaging service, now operating in more than 170 countries and supporting communication in over 60 languages.
Besides instant messaging, it supports audio and video calls with sufficient quality, Pronedra.ru reported this week, referring to tests conducted by the tech news outlet CNews and Rambler.
It’s loaded with privacy features, including an option to delete messages for both parties. Screenshots and texts forwarding can be disabled, and secret chats have end-to-end encryption.
Furthermore, it copes well with slow internet and works with 3G and 2G networks, such as in regions with older infrastructure. Experts say it’s more efficient with mobile data usage during calls.
Roskomnadzor blocked it in 2017 for failing to register with the regulator’s database of information disseminating entities, but lifted the restrictions once imo complied.
In May of last year, PageBites was fined 800,000 rubles (approx. $10,000) for other violations, but imo wasn’t blocked again.
RKN leaves Russian citizens with few messaging options
Imo is yet to catch up with competitors in the Russian market, where, according to the local edition of Forbes, Meta’s WhatsApp has 94.5 million monthly users, Telegram is a close second, with 93.6 million, followed by Max with 70 million.
But it may soon get there, as new reports indicate that Moscow’s pressure on the leaders is going to increase in the coming weeks.
Quoting “sources in several agencies” in a post on Tuesday, the Telegram channel Baza claimed that Roskomnadzor will begin fully blocking tech entrepreneur Pavel Durov’s messenger on April 1, as it did with Meta’s Facebook and Instagram.
Asked to comment on that, the RKN told RBC it had “nothing to add” to its previous statements on the matter, which mentioned introducing “sequential restrictions.”
In an earlier report, the business news portal explored alternatives still available to Russians, including VK’s proprietary messenger (separate from Max), which currently has 15.7 million users.
Durov, who now holds dual French-Emirati citizenship, left his native Russia and his executive post at VK, which he also founded, more than a decade ago, after refusing to censor protestors and alleging the company had been taken over by allies of President Putin’s administration.
Source: https://www.cryptopolitan.com/russians-flock-to-us-messenger-imo/
