Blockchain-Powered Entertainment: Mugafi and Avalanche Partner to Tokenize Media Assets In a significant move within the entertainment industry, Mugafi, an AI-driven platform specializing in intellectual property (IP), has teamed up with Avalanche to enable the tokenization of films, anime, music, and other media assets. This initiative aims to revolutionize how creators finance and distribute their [...]Blockchain-Powered Entertainment: Mugafi and Avalanche Partner to Tokenize Media Assets In a significant move within the entertainment industry, Mugafi, an AI-driven platform specializing in intellectual property (IP), has teamed up with Avalanche to enable the tokenization of films, anime, music, and other media assets. This initiative aims to revolutionize how creators finance and distribute their [...]

Mugafi Launches Onchain Entertainment IP via Exciting New Avalanche Partnership

Mugafi Launches Onchain Entertainment Ip Via Exciting New Avalanche Partnership

Blockchain-Powered Entertainment: Mugafi and Avalanche Partner to Tokenize Media Assets

In a significant move within the entertainment industry, Mugafi, an AI-driven platform specializing in intellectual property (IP), has teamed up with Avalanche to enable the tokenization of films, anime, music, and other media assets. This initiative aims to revolutionize how creators finance and distribute their projects by leveraging blockchain technology for onchain funding and management, bringing transparency and efficiency to the entertainment supply chain.

The collaboration will utilize Mugafi’s extensive catalog and upcoming film slate, with the platform’s AI systems trained on thousands of scripts and story structures to assist in project evaluation prior to onchain financing. Mugafi projects to direct over $10 million toward entertainment IP and has set an ambitious goal of surpassing $1 billion annually in IP financing throughput through this innovative approach.

Avalanche stated that their network serves as a scalable infrastructure capable of supporting large-scale issuance of real-world assets onchain. By working together, the companies plan to use Avalanche’s robust blockchain infrastructure to fund, track, and distribute entertainment content seamlessly, demonstrating the platform’s potential for real-world asset management.

Mugafi’s Kuberaa film. Source: Mugafi

Founded in India in 2020, Mugafi has garnered backing from prominent entertainment and venture capital firms, including Nexus VP, HashedEM, Netflix, Amazon, and Panorama Studios. Its recent release, Kuberaa, earned $35 million at the box office and was made available via Amazon Prime Video, underscoring the company’s rapid growth and influence in the media space.

The partnership is expected to generate new opportunities across areas such as AI, blockchain operations, production, and compliance. Mugafi aims to create over 1,500 individual opportunities for creators and studios across regions including India, North America, Japan, and Korea, highlighting its global ambitions to democratize entertainment financing and rights management through blockchain technology.

Blockchain Innovation in Entertainment

The movement to bring entertainment IP onto blockchain continues to gain momentum. Industry players are exploring tokenization and Web3 rights management as avenues to unlock underutilized content and establish more equitable rights distribution models. For instance, Animoca Brands recently partnered with Ibex Japan to establish a Web3 entertainment fund focused on Japanese anime and manga IP, aiming to unlock dormant value within Japan’s extensive IP catalog.

Additionally, PIP Labs has made significant strides with Story Protocol, a layer-1 blockchain designed expressly for managing and programming intellectual property. Founded in 2022 by former Google DeepMind product manager Jason Zhao, Story Protocol enables creators to tokenize their work, record IP onchain, and set usage terms—empowering rights holders with greater control and monetization opportunities. In August 2024, PIP Labs secured $80 million in Series B funding led by Andreessen Horowitz Crypto and Polychain Capital, reaffirming investor confidence in Web3’s role in the future of media rights management.

This article was originally published as Mugafi Launches Onchain Entertainment IP via Exciting New Avalanche Partnership on Crypto Breaking News – your trusted source for crypto news, Bitcoin news, and blockchain updates.

Market Opportunity
Story Logo
Story Price(IP)
$1.464
$1.464$1.464
-2.07%
USD
Story (IP) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Bitcoin and Ethereum ETFs See $232M in Outflows as Traders De‑Risk Ahead of Christmas

Bitcoin and Ethereum ETFs See $232M in Outflows as Traders De‑Risk Ahead of Christmas

U.S. spot Bitcoin and Ethereum ETFs recorded combined net outflows of approximately $232 million on Wednesday, as traders trimmed exposure ahead of the Christmas holiday and year‑end liquidity slowdown.
Share
MEXC NEWS2025/12/26 16:51
MICA Rules Come into Effect! Another European Country Issues a Very Strong Warning to Crypto Exchanges! Here Are the Details

MICA Rules Come into Effect! Another European Country Issues a Very Strong Warning to Crypto Exchanges! Here Are the Details

The post MICA Rules Come into Effect! Another European Country Issues a Very Strong Warning to Crypto Exchanges! Here Are the Details appeared on BitcoinEthereumNews
Share
BitcoinEthereumNews2025/12/26 15:25
Ethereum Hits Losing Streak: How Massive Liquidations Impact ETH Price

Ethereum Hits Losing Streak: How Massive Liquidations Impact ETH Price

Ethereum has entered a sharp losing streak, with cascading liquidations and technical weakness fueling volatility across the market. A wave of $1.8 billion in long liquidations on September 23 wiped out more than 370,000 traders, leaving Ethereum (ETH) particularly exposed. This market update is powered by Outset PR, the first data-driven crypto PR agency that equips blockchain projects with precise, effective strategies to boost visibility.  $1.8B Liquidations Trigger ETH Sell-Off The crypto market’s heavy reliance on leverage has once again backfired. ETH futures accounted for over $500 million of the $1.8 billion long liquidation, underscoring Ethereum’s vulnerability to sudden drawdowns. Leverage risk: With the average funding rate at +0.0029%, traders were heavily overexposed. Domino effect: When ETH broke below $4,150, stop-losses and margin calls triggered a cascading sell-off. Open interest: ETH derivatives open interest surged 19% in 24h, showing volatility was amplified by excessive speculation. The high-leverage environment created a fragile setup where a single breakdown sparked a chain reaction of forced selling. Technical Weakness Adds Pressure ETH also faces mounting technical headwinds after failing to hold critical levels. Pivot breakdown: ETH slipped below its 24h pivot point at $4,250. Resistance: The 38.2% Fibonacci retracement at $4,624 now serves as resistance. Beyond that, MACD histogram at -33.17 signals clear bearish momentum, while the RSI at 40.46 is weak but not oversold, leaving room for further downside. Price targets: Short-term traders are eyeing $4,092 (September 23 low) as the next support.Long-term structure remains intact as long as ETH holds above the 200-day EMA ($3,403), suggesting investors aren’t panic-selling yet. PR with C-Level Clarity: Outset PR’s Proprietary Techniques Deliver Tangible Results  If PR has ever felt like trying to navigate a foggy road without headlights, Outset PR brings clarity with data. It builds strategies based on both retrospective and real-time metrics, which helps to obtain results with a long-lasting effect.  Outset PR replaces vague promises with concrete plans tied to perfect publication timing, narratives that emphasize the product-market fit, and performance-based media selection. Clients gain a forward-looking perspective: how their story will unfold, where it will land, and what impact it may create.  While most crypto PR agencies rely on standardized packages and mass-blast outreach, Outset PR takes a tailored approach. Each campaign is calibrated to match the client’s specific goals, budget, and growth stage. This is PR with a personal touch, where strategy feels handcrafted and every client gets a solution that fits. Outset PR’s secret weapon is its exclusive traffic acquisition tech and internal media analytics.  Proprietary Tech That Powers Performance One of Outset PR’s most impactful tools is its in-house user acquisition system. It fuses organic editorial placements with SEO and lead-generation tactics, enabling clients to appear in high-discovery surfaces and drive multiples more traffic than through conventional PR alone. Case in point: Crypto exchange ChangeNOW experienced a sustained 40% boost in reach after Outset PR amplified a well-polished organic coverage with a massive Google Discover campaign, powered by its proprietary content distribution engine.   Drive More Traffic with Outset PR’s In-house Tech Outset PR Notices Media Trends Ahead of the Crowd Outset PR obtains unique knowledge through its in-house analytical desk which gives it a competitive edge. The team regularly provides valuable insights into the performance of crypto media outlets based on the criteria like: domain activity month-on-month visibility shifts audience geography source of traffic By consistently publishing analytical reports, identifying performance trends, and raising the standards of media targeting across the industry, Outset PR unlocks a previously untapped niche in crypto PR, which poses it as a trendsetter in this field.  Case in point: The careful selection of media outlets has helped Outset PR increase user engagement for Step App in the US and UK markets. Outset PR Engineers Visibility That Fits the Market One of the biggest pain points in Web3 PR is the disconnect between effort and outcome: generic messaging, no product-market alignment, and media hits that generate visibility but leave business impact undefined. Outset PR addresses this by offering customized solutions. Every campaign begins with a thorough research and follows a clearly mapped path from spend to the result. It's data-backed and insight-driven with just the right level of boutique care. Outlook Ethereum’s latest slump highlights the double-edged sword of leverage. Excessive positioning fueled sharp liquidations, while technical weakness reinforced the bearish momentum. Yet, with the 200-day EMA still holding firm, long-term holders remain calm for now. This analysis was brought to you by Outset PR, the first data-driven crypto PR agency. Just as Ethereum’s market path hinges on reclaiming key levels, Outset PR helps projects reclaim visibility and momentum with strategies grounded in data and measurable results. You can find more information about Outset PR here: Website: outsetpr.io Telegram: t.me/outsetpr  X: x.com/OutsetPR    Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Share
Coinstats2025/09/23 23:29