RHUCE rolls out skill monetisation platform as creator economy surpasses $3B

Lagos-based startup RHUCE has launched a social platform designed to help African creatives convert their skills and learning journeys into income streams. The launch comes amid reports that the continent’s creator economy has surpassed $3 billion in value.

The platform, which went live on Tuesday, combines professional identity-building, creator monetisation tools, and opportunity discovery to address fragmentation in how African creators access work and income.

RHUCE enables users to document their skill development in real-time, creating living portfolios that potential employers, collaborators, and brands can discover based on documented progress, rather than completed work alone.

“Across Africa, talent is everywhere, but opportunity is fragmented,” said Simeon Ifeoluwa Adeyanju, CEO of RHUCE Limited. “Creators are learning, building, and sharing their work, but they lack a structured way to turn that into visibility, credibility, and income.”

Unlike platforms that prioritise virality or polished portfolios, RHUCE treats ongoing skill development as the primary asset. Users share progress updates, document learning milestones, and build credibility through consistency, rather than relying on viral moments.

The platform shifts from application-based job hunting to discovery-driven matching, where creators are connected with opportunities based on their evolving skills and documented growth.

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“Instead of chasing opportunities across WhatsApp groups, DMs, and multiple platforms, we’ve built a system where you can post once and be discovered continuously,” Adeyanju said.

Jobs, gigs, and collaborations are matched to creators based on skills they are actively developing, not just credentials they already hold. This approach targets the gap between skills acquisition and employment that affects millions of young Africans building digital capabilities.

Monetisation infrastructure by RHUCE for digital skills

RHUCE provides monetisation tools allowing creators to earn through digital products, paid learning content, and brand-sponsored campaigns. The platform positions these tools as infrastructure for converting skill development into revenue streams.

With over 60 per cent of Africa’s population under 25, the platform targets a demographic actively building digital skills but often lacking clear pathways to sustainable income.

Many young creators across the continent learn through online courses, tutorials, and self-directed projects, but struggle to translate this development into paid opportunities.

The creator economy in Africa has grown significantly as internet penetration increases and digital payment infrastructure improves.

However, creators typically navigate fragmented ecosystems, managing visibility across multiple social platforms while sourcing opportunities through informal networks and direct messages.

RHUCE seeks to integrate these functions into a unified platform. This platform will combine growth documentation, professional identity development, and income generation.